In the American business world, the standard approach to creativity is to “think out of the box.” Managers are urged to think freely to create a breakthrough solution during times of crisis. This may be a suitable solution to a particular problem but it doesn’t promote creativity throughout the entire organization.
In Inside the Box, Drew Boyd and Jacob Goldenberg show that more innovation – and more effective and faster innovation – can be achieved when you think within your normal world using templates that help you channel the creative process in ways that allow us to be more – not less – creative. Based on research that found several common patterns in innovative solutions, this counterintuitive and powerfully effective approach to creativity shows how companies and individuals can become systematically practical and functionally creative.
From the Publisher:
Every educator faces limitations – from budgets that are limited to predetermined curriculums to tests that are mandatory and one size can fit all. George Couros, Katie Novak and others show in this book that these limitations need not be a hindrance to meaningful and purposeful education.